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for entrepreneurs and small business — a legal blog from Arborlaw

The Myth of the Elevator Speech

22 Jul, 2008

Interesting article from MarketingProfs.com. It’s of course essential to have an elevator pitch: every startup and guerilla marketing professional knows that.Doug Stern points out that the essence of networking is people and people skills, and that most people want to connect on a social level first — after they know whether or.


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