Interesting article from MarketingProfs.com. It’s of course essential to have an elevator pitch: every startup and guerilla marketing professional knows that. Continue reading ‘The Myth of the Elevator Speech’

A package of bills (with broad bipartisan support) was under consideration Tuesday in the Michigan Capitol which will provide business tax incentives to film producers, video game developers, and other entertainment based ventures. The key component of the legislation introduced last week is a 40% business tax break for firms engaged in moviemaking in in Michigan, with a 2% bonus cut for work done in urban core communities. Text of the just-introduced House bill on business tax breaks is here. Continue reading ‘Michigan Proposes 40% Tax Break for State-based Film Businesses, Other Tax Breaks for Entertainment, Interactive Ventures’

Consumer Confidence

The New York-based Conference Board said Tuesday that its Consumer Confidence Index dropped to 57.2, down from a revised 62.8 in April. Economists surveyed by Thomson Financial/IFR had expected a reading of 60.

The May reading marks the fifth straight month of decline and is the lowest since the index registered 54.6 in October 1992 when the economy was coming out of a recession.


“Weakening business and job conditions coupled with growing pessimism about the short-term future have further depleted consumers’ confidence in the overall state of the economy,” Lynn Franco, director of the Conference Board’s Consumer Research Center, said in a statement.

Franco said consumers’ worries about inflation, fueled by increasing prices at the gas pump, are now at an “all-time high” and are likely to rise further in the months ahead. She added that based on consumers’ outlook on the economy, she believes there’s little likelihood of a quick turnaround.

“Higher gasoline is of immediate concern,” Vitner said. ” A lot of the extra money is going toward gas and food.” And he doesn’t see consumer sentiment improving until gas prices start receding.

The Conference Board index that measures shoppers’ current assessment of economic conditions declined to 74.4 in May from 81.9 in April. The index that gauges their outlook over the next six months declined to 45.7 from 50.0 in April.


Copyright and Related Rights

The art L.111-1 of the IP Code gives every author of a work of the spirit of a RIGHT PROPERTY INCORPORELLE, exclusive and against all this right arises solely because of the creation of the work, without AUCUNE FORMALITE OF DEPOSIT or registration is required (With the exception, however, legal deposit (1), whose purpose is different). Continue reading ‘Copyright and Related Rights’